Cognitive Managment

Initiation, Training, Advice and Research

Spinova is a guide to newness

We live in a time of obesity. The imperative is to make it simple.

However, it is always necessary to do in an appropriate and relevant way, it is better to avoid tensions, brakes and failures and especially the blockages resulting from paradoxical injunctions.

This is what the Spinova methodology proposes to do by working on the backbone and nervous system of projects in particular innovation.

ICT already provides us with powerful analytical tools that AI will complement. However, they will not “yet” replace those who lead the proceedings.

The methodology gives you the principles to follow and the markers to identify in order to carry out an innovative project.

Spinova is a managerial innovation and offers a cognitive control device and methodology to create your approach.

It draws on the professional experience of independent and organisational project managers as well as a theoretical corpus (management and cognition).

Spinova offers skills development modules for all members of an online and in-person project.

In a few videos, discover our activities and our philosophy

Advice - Skills Development

Our unique methodology

10 principles to build a creative approach


Initiate the dynamic
Be attentive

Cognitive man is able to adapt his attention cursor according to the information they are looking for and to put himself in a creative posture.


Generate or collect original ideas
Learn to recognize and remember the idea

Lift the brakes that inhibit: where, how?
Starting from the first idea: either a break or a mimic.


Talk about ideas and projects, not ideas to projects

Apprehend the idea and project as ying and yang

Indeed, it is very rare for a creator to have a fully formed idea before implementing it. It is actually a dialectic between the idea and the project, between what the creator imagines, and reality.


Diverging and converging

Fight the solution reflex

Open the field of possibilities and explore them. Both activities can occur alternately or in parallel. Their orientation is rather creative but it can also be problem-solving. They can reveal a feeling of fuzzyness, as they are erratic even if recurrent.

Methodology Spinova : Catherine POUGET

Graphic Facilitation: Marjolaine Gaudard


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Establish them regularly but not systematically

From the point of view of standards (regulations, policies, rules, laws, requirements) from the point of view of the current situation, the current level of knowledge, the constraints
external and internal, the evolution of the project environment and what the creator wants to achieve...


Build the process as you go

Identify all the elements of the process and organize them

Cognitive man is able to adapt his attention cursor according to the information they are looking for and to put himself in a creative posture.


Unfold the accordion of reflection
Enrich your thinking, modulate your approach

In the wake of the first creative loop (time of divergence and convergence), thought is complemented by individual and group reflection.


Improving thinking
To focus on creating

Identify and avoid the known pitfalls for the creator to focus on the essential: the idea and the project. It is often necessary for the designer to take off his professional glasses and neutralize his shortcuts of thought.


Don't settle for iteration
Build your global vision and specific visions of your project

Redefining the loops of reflection if necessary as much as necessary. Work on different levels of thinking: managing information and varying patterns of thinking.


Control with the right tools?

So you can get out of the spiral with a result

Exceed the trio cost, delay, quality.
Adapt control to the nature of elements and situations: be vigilant, double-control and under control.

At the end of the process, the idea is formed, the project is developed. Their realization has already begun. It is an end and at the same time another starting point.

The creator somehow thinks in 3D: Find an original idea, draw it and chisel it.

He imagines, models and “design” his idea before making it a reality

Our activities


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